Field notes

Notes from the work.

Direct, calm, and specific. What we see across audits, and what to do about it.

July 17, 2026

How to Choose a Marketing Company in the Age of AI

AI made marketing labor cheap. Judgment and systems are what you are actually buying now. Here is what to evaluate in a marketing company before you sign, and the answers that should worry you.
July 10, 2026

Who Should Build Your AI Marketing System: A Template, an Agency, or Someone Local?

July 6, 2026

The State of AI Marketing for Small Businesses in 2026

Two thirds of small businesses now use AI in their marketing. The winners are not the ones with the most tools. They fixed their systems first, then pointed AI at them.
June 29, 2026

How to Pick a Marketing Agency: 10 Questions That Reveal the Truth

Agency sales calls are built to impress you, not inform you. These ten questions flip that: what you keep if you leave, what counts as a lead, and eight more that expose lock-in before you sign.
June 16, 2026

Boost Your Content Visibility with Generative Engine Optimization (GEO)

SEO gets you into a list of links. GEO gets you named inside the AI answer. What it is, why it matters for small businesses, and the moves that make your content quotable.
Free field guide

The SEO vs AEO cheat sheet.

One page: what changed, what still works, and the five moves to make this quarter. Free, by email.