Field notes
Notes from the work.
Direct, calm, and specific. What we see across audits, and what to do about it.
July 23, 2026
SEO vs AEO vs GEO: getting found, getting named, getting recommended
Google ranks you. Answer engines quote you. Those are different jobs, and the overlap is where the opportunity sits. Here is the difference in plain terms, and five moves to make this quarter.
July 19, 2026
The marketing problem that isn’t a marketing problem.
The issue is rarely one missing tactic. It is usually a disconnected system. Here is how we read the whole line.
July 17, 2026
How to Choose a Marketing Company in the Age of AI
AI made marketing labor cheap. Judgment and systems are what you are actually buying now. Here is what to evaluate in a marketing company before you sign, and the answers that should worry you.
July 10, 2026
Who Should Build Your AI Marketing System: A Template, an Agency, or Someone Local?
Free field guide
The SEO vs AEO cheat sheet.
One page: what changed, what still works, and the five moves to make this quarter. Free, by email.