Field notes
Notes from the work.
Direct, calm, and specific. What we see across audits, and what to do about it.
Featured
SEO vs AEO vs GEO: getting found, getting named, getting recommended
Google ranks you. Answer engines quote you. Those are different jobs, and the overlap is where the opportunity sits. Here is the difference in plain terms, and five moves to make this quarter.
July 19, 2026
The marketing problem that isn’t a marketing problem.
The issue is rarely one missing tactic. It is usually a disconnected system. Here is how we read the whole line.
July 17, 2026
How to Choose a Marketing Company in the Age of AI
AI made marketing labor cheap. Judgment and systems are what you are actually buying now. Here is what to evaluate in a marketing company before you sign, and the answers that should worry you.
July 10, 2026
Who Should Build Your AI Marketing System: A Template, an Agency, or Someone Local?
July 6, 2026
The State of AI Marketing for Small Businesses in 2026
Two thirds of small businesses now use AI in their marketing. The winners are not the ones with the most tools. They fixed their systems first, then pointed AI at them.
June 29, 2026
How to Pick a Marketing Agency: 10 Questions That Reveal the Truth
Agency sales calls are built to impress you, not inform you. These ten questions flip that: what you keep if you leave, what counts as a lead, and eight more that expose lock-in before you sign.
Free field guide
The SEO vs AEO cheat sheet.
One page: what changed, what still works, and the five moves to make this quarter. Free, by email.