FAQ
Straight answers.
The questions owners actually ask. If yours is not here, ask it on the Connect page and I will answer directly.
What do you actually do?
I help you get found on Google and in AI search, then turn that attention into more of the right leads. Not one service. I audit the whole business and fix what moves leads: website, local SEO, Google Business Profile, content, email, CRM.
How is this different from an agency?
Most agencies produce generic work, hand you a report you cannot read, and put you in charge of managing them. I work the whole system, name the real cause, and stay close to the work. If a channel is already strong, I do not sell you work on it.
Will I work with you, or get handed to an account manager?
You work with me. There is no junior account manager, no offshore team you never meet, no layer between you and the person doing the work. That is the tradeoff of a studio instead of an agency: I take fewer clients, and the ones I take get me.
What does it cost?
A paid audit is $499, credited toward your first engagement if you sign within about two weeks. Ongoing work sits around $2,000 a month, with scope kept clear so the price holds. There is also a free entry audit to sort fit.
How do you charge? Percent of ad spend, per lead, or flat?
Flat scope, not a cut of your ad spend. Charging a percentage of what you spend rewards me for making you spend more, which is a conflict I would rather not have. You pay for the work; your ad budget is yours and stays separate.
Are you going to lock me into a long contract?
No. Work is scoped month to month with a clear plan, and you can stop when it stops making sense. A contract that traps you is a sign the results are not doing the retaining. I would rather earn the next month.
If we stop working together, what do I keep?
Everything. Your website, your ad accounts, your CRM and contact data, your analytics. I build on tools you own, in your accounts. There is no version of this where leaving means losing your own data or starting over. Lock-in is how agencies keep clients who want to leave; I would rather keep the ones who want to stay.
What counts as a lead?
A real one. Not a form fill from the wrong town, not a price shopper, not a bot. I track leads through to booked work wherever the data allows, because volume is easy to fake and quality is the only number that pays your bills. At least one thing I work on always targets lead quality, not just count.
Do you guarantee a certain number of leads?
No, and be careful with anyone who does. Guaranteed-lead offers usually mean loose lead definitions, cheap traffic, and volume that does not close. What I commit to is the right work in the right order, honestly measured, so the leads that come in are ones you actually want.
How long until I see results?
It depends on the lever. Fixing follow-up or messaging can move numbers in weeks. Local search and reviews usually take 60 to 120 days of consistent work. Manufacturing, with its long sales cycles, is a few quarters before the pipeline shows it. I will tell you which levers are fast and which are slow so you are not surprised.
Do you have experience in my industry?
For manufacturers, yes, from the inside: I ran marketing at a wire manufacturer, so I know trade shows, distributor relationships, and long quote cycles. For home service businesses, I have built the local search, review, and follow-up systems that book jobs. If your situation is genuinely outside what I know, I will tell you and point you somewhere better.
My last agency sent reports I could not read and disappeared. How are you different?
I stay close to the work and report in plain language: what I did, what it moved, and what is next. No dashboard you never open, no monthly call that is really a status update for work that did not happen. If something is not working, you hear it from me first.
Do you work with manufacturers?
Yes. For manufacturers I offer async-friendly consulting for your in-house marketer: strategy, systems, CRM, ad spend, content, and AI-driven marketing, including AI systems trained on your company data. I ran marketing at a wire manufacturer, so I understand long sales cycles, technical buyers, and committee decisions.
Do you run ads?
Ads are a tactic I deploy when they fit, not a product I sell. The core work is the whole system. If paid is right for you, it gets built into the plan, run without a markup on your spend.
How do we start?
Start with a diagnosis. You leave with a roadmap, prioritized by what moves the needle fastest. Book a call or send the intake on the Connect page.