More of the right jobs, not just more calls.
I help electrical contractors, tree services, landscapers, and other home service businesses in Worcester County get found on Google and in AI search, then turn that attention into booked jobs worth taking. Maybe you have more leads than time to call them back. Maybe you are growing fast and need a CRM, live on referrals and want new customers, or keep losing jobs at the quote. I work like an in-house marketing director you have on call: I start from your goal, build the systems that fix it, and you own them.
The leads are not bad luck. The system is leaking.
Unqualified calls
Price shoppers, wrong towns, jobs you do not want. Usually a messaging and offer problem, not an ads problem.
Invisible when neighbors search
When a neighbor searches Google or asks AI for a contractor, the first few results take the calls. Reviews, citations, and a healthy Google profile put you there. I measure it town by town.
GBP optimization ›
Follow-up that leaks
Estimates that never get a second touch, no review ask after the job, no reactivation of past customers. The cheapest leads you will ever get are the ones already in your phone.
Worcester County is home turf.
Worcester, Auburn, Millbury, Shrewsbury, Holden, Grafton, Westborough, and the towns between. If your trucks run these roads, I know your market and your competition. I was also the first marketing hire at a Worcester County electrical contractor: 100+ five-star reviews, two Best of Worcester wins, and leads doubled after it started winning AI Overviews.
Home services in Worcester County ›The pieces, once the audit says which ones move jobs.
Google Business Profile ›
Show up first when neighbors search Google and AI, town by town: reviews, citations, and a profile that ranks.
Web design ›
A site built to book jobs: town pages, trust signals, and forms that qualify before the call.
Email marketing ›
Instant-yes replies, estimate follow-up, and rechecks on past customers. Your phone list is money.
Video production ›
Job-site and testimonial video that makes a homeowner pick you over the cheaper quote.
AI marketing sandbox ›
An AI system trained on your business so you market like a bigger company without the headcount.
Start: the audit ›
I do not sell you a channel you do not need. The $499 audit finds the leak and credits toward the fix.
Built for the trades, and for the ones running several at once.
I work with owner-led home service businesses across Worcester County. The whole-system approach pays off most for companies running several services or divisions, because that is where messaging, offers, and follow-up have the most room to leak.
Owner questions, straight answers.
Why are my electrical, HVAC, or plumbing leads such bad quality?
Usually because the marketing optimizes for volume, not fit. If your website and ads say nothing about who you are for, you get everyone. I fix messaging, offers, and targeting so the wrong-fit callers filter themselves out before they reach your phone.
How do I show up first on Google in my town?
Review volume and recency, consistent name-address-phone across the web, a complete Google Business Profile, and a website that backs it up. I baseline where you show up town by town, then work the levers in order of impact.
Do I need to spend more on ads?
Maybe. But most owners I audit are losing more to weak follow-up and an invisible map presence than to a small ad budget. I do not sell ads as the answer. I find where the leads actually leak, and fix that first.
What does marketing for a home service business cost?
My audit is $499 and gets credited toward your first engagement. Ongoing work is an active monthly relationship, not autopilot, starting at $2,000 a month with a defined scope. You will always know what I am working on and why it is the thing that moves leads.