A marketer who has worked both sides of the table.
I’m Richard Marczewski Jr. Friends call me Rich Marks the Spot. The other nickname stuck too: The Creativity Scientist, because I treat marketing like a lab. I test what’s real, keep what works, and build the system that brings in the leads. 10+ years in marketing. A digital agency, then a video agency, then I left to be the first marketing hire inside an electrical contractor and then manufacturers. I built the system from the ground up: funnels that bring in leads, and one book of knowledge for the whole team, organized with AI. I know the busy-owner relationship from both ends, so I get the answers I need without burying you in questions. Today I work like an in-house marketing director you have on call. Not autopilot: an active relationship where I start from your goal and build systems your business owns.
Creativity without science is noise. Science without creativity is spreadsheets.
The distinct messaging that makes you sound like you, not like every other company in your industry. Copy the noise everyone else makes and you become noise.
Optimizing and monetizing what actually works, and knowing which tactic fits which market instead of copying what worked somewhere else.
I fix the whole system, even when it is the harder conversation.
Most bad results are not a one-tactic problem. They are a messy CRM poisoning leads, or sales and marketing not talking, or no audience research. I name the real cause and fix that. I do not sell a fix you do not need. Everything I build belongs to you, and I measure it in profit, growth, and your team's time, not vanity metrics.
Manufacturing insider
I ran marketing at a wire manufacturer and built an AI-driven marketing system there. A manufacturer reads that and thinks, he knows my world.
Both sides of the relationship
In-house and agency experience means I structure engagements to work for both parties, without the runaround.
Every buyer is a person
Companies do not buy things. People inside them do: the engineer who cannot afford a failure, the plant manager with a boss, the homeowner nervous about a stranger near the house. I market to that person.
Why I work alone
I worked inside agencies. The model needs account managers, handoffs, and a junior team doing the work a senior one sold. I take fewer clients and do the work myself. You talk to the person doing it, every time.