Whole system, not a single service.
We audit the whole business, name the real cause, and fix what moves leads. If a channel is already strong, we do not sell you work on it.
A roadmap before a retainer.
Free audit
An entry diagnostic for businesses with little to no marketing structure. It earns its keep by sorting fit.
Paid audit
A full read across your accounts and systems. The real dig.
Monthly engagement
Not a menu of services. We work the whole system and fix whatever moves leads: website, local SEO, GMB, content, email, paid, CRM.
Fractional marketing officer
Nobody inside your company runs marketing. I take the seat: strategy, systems, CRM, the sales cycle, and whoever we hire under it. Roughly half the loaded cost of the senior marketer you would otherwise recruit, working from week one with no ramp. Two or three of these at a time, maximum.
Service businesses
A whole-business audit, a plan, and hands-on execution across whatever moves leads. Service businesses start at $2,000 a month, manufacturers at $4,000. Best fit: owner-led, already getting some leads, wants more of the right ones.
Home services marketing ›
Manufacturers
Direction for the marketer you already have, or the marketing seat itself if you have nobody: strategy, systems, CRM, ad spend, content, and AI-driven marketing. Rich ran full-stack marketing operations at multiple manufacturing companies, generating millions in ecommerce sales and cutting agency costs by bringing marketing in house.
Manufacturing marketing ›Not ready to talk? Take the guide.
The owner's guide to buying marketing help. Agency, freelancer, or in-house: what each costs, when each fits, and the questions that expose a bad fit. Free, by email.
How the money part works.
How does the $499 audit credit work?
Sign an engagement within about two weeks of receiving your audit and the full $499 comes off your first invoice. If we are not a fit, you keep the blueprint either way and can hand it to whoever you hire instead.
What does the monthly engagement actually include?
Whatever the audit says moves leads, with a defined scope so the price holds. Service businesses start at $2,000 a month and manufacturers at $4,000. One month that might be local SEO and reviews, the next it is CRM cleanup and messaging. At least one deliverable always targets lead quality, not just volume.
Service business or manufacturer: which track am I?
If you sell to homeowners or local businesses, you are the whole-system track. If you make things, you are the manufacturing track, and how deep we sit depends on one question: after we start, who owns marketing inside your company? If you are genuinely unsure, the free entry audit sorts it in one conversation.