One marketing director. The whole system.
You are not buying a package. You are hiring my experience. I work like an in-house marketing director you have on call: I start from your goal, find what is working and what is not, and build the systems behind your leads. You own everything I build. If a channel is already strong, I do not sell you work on it.
A roadmap before a retainer.
Free audit
An entry diagnostic for businesses with little to no marketing structure. It earns its keep by sorting fit.
Paid audit
A full read across your accounts and systems. The real dig.
Monthly engagement
An active monthly relationship, not autopilot. I work the whole system and fix whatever moves leads. Website, local SEO, Google Business Profile, content, email, paid, and CRM are tools I pick from, not products I sell.
Fractional marketing officer
Nobody inside your company runs marketing. I take the seat: strategy, systems, CRM, the sales cycle, and whoever we hire under it. Roughly half the loaded cost of the senior marketer you would otherwise recruit, working from week one with no ramp. Two or three of these at a time, maximum.
Home service businesses
Too many leads to call back. Growing faster than the spreadsheet. Living on referrals. Losing jobs at the quote. I start from the situation, build the fix, and you own it. Service businesses start at $2,000 a month, manufacturers at $4,000. Best fit: owner-led electrical, tree, landscaping, and other home service businesses.
Home services marketing ›
Manufacturers
Direction for the marketer you already have, or the marketing seat itself if you have nobody: strategy, systems, CRM, ad spend, content, and AI-driven marketing. I ran marketing inside two manufacturers: $1.36M in organic online revenue at one, and at the other, a rebuild that brought content and CRM in house and ended the outside agency contract.
Manufacturing marketing ›Not ready to talk? Take the guide.
The owner's guide to buying marketing help. Agency, freelancer, or in-house: what each costs, when each fits, and the questions that expose a bad fit. Free, by email.
How the money part works.
How does the $499 audit credit work?
Sign an engagement within about two weeks of receiving your audit and the full $499 comes off your first invoice. If we are not a fit, you keep the blueprint either way and can hand it to whoever you hire instead.
What does the monthly engagement actually include?
Whatever the audit says moves leads, with a defined scope so the price holds. Service businesses start at $2,000 a month and manufacturers at $4,000. One month that might be local SEO and reviews, the next it is CRM cleanup and messaging. At least one deliverable always targets lead quality, not just volume. The depth is what changes the price. Below $8,000 I direct the systems and people you already have. At $8,000 I am your marketing department. Either way, you own what I build, and we track it in jobs, profit, and time back for your team.
Service business or manufacturer: which track am I?
If you sell to homeowners (electrical, tree care, landscaping, and other trades), you are the home services track. If you make things, you are the manufacturing track, and how deep we sit depends on one question: after we start, who owns marketing inside your company? If you are genuinely unsure, the free entry audit sorts it in one conversation.