Marketing help from someone who ran it inside a manufacturer.
I am an independent marketing consultant for small and mid-size manufacturers, usually $10M to $30M in revenue. Think of me as an in-house marketing director you have on call, building systems your company owns. I ran marketing inside a wire, cable and assembly manufacturer and an ecommerce manufacturer, and now direct in-house marketers across wire and cable, plastics, medical device, defense, industrial, and other engineered-product sectors: strategy, CRM, content, ad spend, and AI-driven marketing systems. Start with an audit. Leave with a roadmap.
A typical manufacturing sales cycle. Your marketing has to hold a buyer's attention across it, not win one click.
Of the buying evaluation happens before anyone contacts your sales team. Your website and content do the early selling.
Of revenue is what most manufacturers put toward marketing. It is not much. It has to go to the right things, in the right order.
Direction for your marketer, or the seat itself.
Direction for your in-house marketer
Your one marketer is drowning and has no one to learn from. Senior direction from someone who has run manufacturing marketing from the inside, at a fraction of a senior hire.
CRM and follow-up systems
Quotes that go quiet, distributors nobody follows up with, a CRM nobody trusts. I fix the system that loses deals between first touch and signed PO.
AI marketing systems
An AI sandbox trained on your company data, messaging, and CRM, like the system I built inside a wire manufacturer. Your team gets a marketing brain that knows your business, not a generic chatbot.
The AI marketing sandbox ›
Content for a 9-month sales cycle
Engineers, procurement, and finance all read different things before they buy. Content mapped to the buying committee and the journey, not a posting calendar.
Central Massachusetts is a manufacturing region. I learned the work inside it.
Worcester
Abrasives, beverages, precision parts, and a century of making things. My home base.
Worcester ›Fitchburg & Leominster
The plastics corridor. Injection molders and contract manufacturers competing on capability while sounding identical online.
Fitchburg & Leominster ›MetroWest
Marlborough, Westborough, and Hudson. Medical device and tech manufacturing with bigger buying committees and longer cycles.
MetroWest ›Engineered products, sold to engineers and OEMs.
I have run marketing for engineered wire, cable, and assemblies serving demanding markets. If you make something technical and sell it to engineers, procurement, and OEMs, this is familiar ground.
The pieces, once the audit says which ones you need.
AI marketing sandbox ›
An AI system trained on your products, CRM, and voice so a small team ships senior-level marketing.
Web design ›
Capability and market pages built around what engineers and buyers actually search, not a brochure.
Email marketing ›
Sequences that work your CRM through a 9-month sales cycle: quote follow-up, nurture, and rechecks.
Video production ›
Shop-floor and capability video that makes procurement trust your plant before they visit it.
Google Business Profile ›
Local visibility for manufacturers with a physical plant and a service radius that matters.
Start: the audit ›
I do not guess which of these you need. The $499 audit tells me, and it credits toward the work.
Manufacturer questions, straight answers.
Can I use AI for my manufacturing marketing?
Yes, and it works best when it is trained on your own data: your products, your customers, your CRM, your voice. Generic AI tools produce generic marketing. I build AI systems around company data so the output actually sounds like you and sells what you make. Read the full breakdown of using AI for manufacturing marketing.
What does manufacturing marketing help cost?
Specialist manufacturing agencies in the region publish floors around $7,000 a month with six-month minimums. This is built for smaller manufacturers: a $499 audit credited toward your first engagement, then engagements that start at $4,000 a month with a defined scope, instead of a retainer that pads someone else's. If nobody inside the company runs marketing at all, that is the fractional tier, from $8,000 a month.
We have one marketer. Is this for us?
That is exactly who this is for. A solo marketer with no senior support burns out or plateaus. I give them direction, systems, and a second brain, so the one hire you did make gets measurably stronger instead of quietly stuck.
How is this different from hiring an agency?
Most agencies have never worked inside a plant. I have run manufacturing marketing from the inside: the trade shows, the distributor politics, the 9-month quotes. You get someone who knows your world, works around your schedule, in person or remote, and does not sell you services you do not need.
Do you only work with manufacturers near Worcester?
I am based in Worcester and know Central Massachusetts manufacturing firsthand, from the Leominster plastics corridor to the MetroWest device makers. Most of the work runs remote, so manufacturers anywhere in the US work with me the same way, and I am on site when it counts.