Field notes
Notes from the work.
Direct, calm, and specific. What we see across audits, and what to do about it.
Featured
Integrated Marketing for a Business That Isn’t Coca-Cola
For a business that is not Coca-Cola, integrated marketing is not a clever campaign. It is your website, search, CRM and follow-up actually connected, so leads stop falling through the gaps.
August 21, 2026
Does Content Marketing Still Work for a Small Business? An Honest Answer
Content marketing still works for a small business, but not as a posting calendar. It works when it is mapped to the buyer journey and built to be found in search and AI.
August 21, 2026
Search Visibility in 2026: The Numbers Worth Tracking, and the Ones to Ignore
Search visibility in 2026 is two jobs: ranking in Google, and getting named inside AI answers. Ignore the invented benchmark scores. Here are the four numbers that actually tell you something.
Free field guide
The SEO vs AEO cheat sheet.
One page: what changed, what still works, and the five moves to make this quarter. Free, by email.