I’m one independent marketing consultant who works like an in-house marketing director you have on call. I start from your business goal, find what’s working and what isn’t, and build the systems and processes behind your leads. You own all of it. We track a few numbers tied to profit, growth, and your team, not clicks and impressions. I work with home service businesses and manufacturers.
The whole system
Creativity without science is noise. Science without creativity is spreadsheets. Together they get you found and bring in better leads.
You do not need more homework
They are a disconnected system. Leads come in faster than anyone can call them back. Growth outruns the spreadsheet. Referrals slow down and nobody knows how to reach new customers. Quotes stall because buyers don’t see the full value.
Growth diagnosis / sample readout
01
Search visibility
Thin
02
Website clarity
Unclear
03
Google Business Profile
Optimized
04
Lead follow-up
Inconsistent
05
Review system
Not set up
What I build (and you keep)
01
Get found on Google and in AI answers, where your customers actually look.
02
The distinct story that makes you sound like you, not like everyone else.
03
Stop leaking leads between the first touch and the signed deal.
04
Mapped to the buyer’s journey, not to a posting calendar.
05
A site that explains why customers should trust you, and converts.
06
The processes behind the marketing, built for your business to own.
Paid audit, credited to your first engagement
Monthly engagement range
Everything I build stays with your business
Free field guide
The 5-point growth diagnosis checklist. The same first pass I run on client businesses: five checks, twenty minutes, plain language. Free, by email.
A Worcester, MA consulting practice run by Rich Marczewski, an independent marketing consultant. You hire my experience, not a package. I work like an in-house marketing director you have on call: I start from your goal and build the systems behind your leads (search, AI visibility, CRM, follow-up, and content). You own everything I build.
Two kinds. Small and mid-size manufacturers, usually $10M to $30M in revenue, who need senior marketing direction, either for the marketer they have or in place of one. And owner-led home service businesses (electrical contractors, tree services, landscapers, and other trades) that want more of the right jobs: owners losing leads because they’re too busy to call back, teams growing fast enough to need a CRM, referral businesses ready to reach new customers, and anyone losing deals at the quote. Learn more about manufacturing marketing or home services marketing.
Start free with an entry audit. The deep audit is $499 and gets credited toward your first engagement. Ongoing work is an active monthly relationship, not autopilot. It starts at $2,000 a month for service businesses and $4,000 a month for manufacturers, always with a defined scope. It all starts with the audit.
Worcester, Massachusetts. I work with businesses across Worcester County and Central MA, and with manufacturers anywhere in the US, in person when it counts and remote the rest of the time.
For owners who use AI or want everything in one place: a Claude workspace I hand-build and train on your business. When your positioning changes or customers tell you something new, you update it once, not in twenty documents. One-time build, $2,500, and you own it.
Ready to see what is blocking growth?