I offer my services as an outsourced full-stack marketer to a select group of clients. From graphic design and email blasts to videos, social media, websites, and even CRM management, I’m here to help you tackle a wide range of business and marketing challenges. Whether you need a creative solution or simply high-quality videos, I’m committed to delivering excellence and helping your business thrive.

Case Study – Postal Center USA

Postal Center USA, a local postal services provider, partnered with Creativity Scientist, a marketing company, to enhance their online presence and reach new customers. The store owner’s primary goal was to offload marketing tasks from his plate, creating more time to focus on core business operations and future acquisitions. Additionally, he aimed to establish a scalable marketing system that could be easily replicated for future business acquisitions.

Initial Request

Postal Center USA requested a proposal for monthly marketing services, including:

  • Help with Google My Business (GMB)
  • Claim and manage the Facebook (FB) account
  • Create a new Instagram (IG) page

Deliverables – Month 1

  • Created a Gmail account for the business and set up a Google Drive for asset storage
  • Transferred GMB ownership to the business Gmail account and added Creativity Scientist as manager
  • Removed unavailable services from GMB and updated holiday hours
  • Created Bing and Yelp accounts to link/match info from GMB
  • Designed a vector logo and created logo sets for easy access
  • Requested ownership and access to the FB account and created a holding account in Meta Business Suite
  • Created new cover images and fixed branding discrepancies on GMB, FB, and IG
  • Linked the IG page to Meta Business Suite and connected to FB page
  • Requested access to the website and made updates, including social links and a scrolling banner
  • Set up Google Tag Manager, Google Analytics 4, and Google Search Console
  • Started posting updates, product/service offerings, and stories to FB, IG, GMB, Yelp, and Bing
  • Assisted with graphic design requests, including letterhead, flyers, and stickers

Deliverables – Month 2

  • Building out a social media scheduler for future use
  • Creating an analytics dashboard using Google Looker Studio for centralized tracking
  • Designed an ad for the local newspaper
  • Assisted with Apple Maps location build-out
  • Defined social work follow-up strategy (posting to Facebook and Instagram during optimal times, engaging with local businesses)
  • Updated GMB, Yelp, and Bing with corresponding social media updates and added images

Goal: Enhancing Customer Experience and Scalability


One of the primary goals of the partnership is to improve the customer experience by:

  • Providing regular company updates and news
  • Enhancing digital communication channels for better engagement
  • Identifying and capitalizing on opportunities to add value to the customer experience
  • Creating a scalable marketing system that can be easily replicated for future business acquisitions

In-Store Visual Enhancement

Creativity Scientist helped orchestrate the design of 55 Google review prints, recommending a size of 5×10 to be hung on the wall in the store. This visual enhancement showcases the store’s excellent customer service and encourages customers to leave reviews, further improving the online reputation of Postal Center USA.

Partnership Approach

Creativity Scientist understands that every business is unique, and we adapt our approach to meet the specific needs of each client. We will:

  • Make recommendations for improvement and growth, if welcomed by the client
  • Respect the client’s wishes if they prefer specific actions and strategies to remain unchanged
  • Remain silent and focused on delivering results, unless a more hands-on, meeting-based relationship is desired

Value-Added Services

Beyond the initial scope, Creativity Scientist:

  • Provided guidance on social media advertising and Google Guarantee program
  • Assisted with responding to online reviews and customer inquiries
  • Helped try to open another GMB profile for Amazon returns
  • Started following local groups and accounts to gain traction

Results

  • Improved online presence and branding consistency across platforms
  • Increased social media engagement and posting frequency
  • Enhanced website user experience and accuracy
  • Provided valuable insights and recommendations for future marketing efforts

Testimonial

“Working with Creativity Scientist has been a game-changer for our business. Their expertise and proactive approach have allowed us to focus on what we do best, while they handle our marketing needs. We’ve seen significant improvements in our online presence and customer engagement.” – [Postal Center USA Representative]

Conclusion

The partnership between Postal Center USA and Creativity Scientist demonstrates the value of having a dedicated marketing partner. By leveraging our expertise and processes, businesses can free up time to focus on core operations while still achieving their marketing goals. Whether you prefer a hands-off or hands-on approach, Creativity Scientist is committed to delivering results-driven marketing solutions that help your business succeed and scale for future growth.